Ad spend that follows
your empty nights.
SympleAds is an AI-driven, human-supervised marketing agency for short-term rentals. It reads your portfolio performance, regional calendar and seasonality straight from SympleHost, then runs geo-targeted campaigns on Instagram, TikTok and Google to fill the gaps — on your direct site, not the OTAs.
Native on SympleHost · Works with any PMS · No commission on bookings
Campaigns running on the platforms your guests actually use
THE MOAT
Ads without occupancy and CAC data is just another agency.
With it, spend follows empty nights. The loop below runs weekly per account — the AI proposes, a human approves, campaigns optimize.
Read portfolio performance
Occupancy, ADR and CAC per listing from SympleHost, or from your PMS via API.
Read the regional calendar
Events, holidays and school breaks in your market and in the origin markets that book you.
Understand seasonality
Where demand is soft, where it is peaking, and how far ahead your guests book.
Build the plan
Which listings, which audiences, which creatives, which weeks.
Allocate budget
Spend goes where empty nights meet acceptable cost of acquisition. Full listings get nothing.
Approvals
A weekly plan lands with your account lead. Approve, adjust or pause — nothing ships unsupervised.
Optimize performance
Creative, geo and bids update across Meta, Google and TikTok. Bookings land on your direct site.
EXAMPLE ADS
Creatives built from the listing, not a brief.
Every set is generated from the photos, location and selling points already in your PMS, in the formats each platform wants. Below: one London flat, one campaign, five variations.
CHANNELS
Geo-targeted, on the platforms your guests scroll.
Pixel and Conversions API on your direct site close the loop from impression to booked night.
Instagram and Facebook campaigns built from your listing photos, targeted by origin market and travel intent.
pixel + CAPI on direct siteSearch and Performance Max on destination and property-type queries, pointing to your direct booking page.
search · PMaxShort-form video for destination-led properties. Pilot on 1–2 listings to prove CAC before scaling.
pilot · 1–2 listingsThe week the budget starts reading your calendar.
Agency sets a flat monthly budget. Same in high season as low.
Ads run for listings that are already full.
Creative built from files you emailed over in March.
Bookings land on Airbnb. The OTA keeps 15%.
A new property takes a season to find its audience.
Budget re-planned weekly from occupancy gaps, seasonality and CAC.
Full listings get zero spend. Empty weeks get more.
Ten fresh creatives a month, pulled from the photos and rates already in your PMS.
Bookings land on your direct site. You keep all of it.
New properties ramp in weeks with targeted launch campaigns.
WHY OUR CUSTOMERS LOVE US
The budget finally follows the calendar — not the other way round.
We used to hand an agency a fixed monthly budget and hope. Now, every Monday I get a plan that already knows which villas have gaps in the next six weeks and puts the money there. I approve it in two minutes. In our first low season on SympleAds, occupancy went from 58% to 71%, and most of those bookings landed on our own site instead of Airbnb.
ANY PMS
Native on SympleHost. Open to everyone else.
On SympleHost, calendar, occupancy, ADR, photos, geo and your direct site are already connected — nothing to set up. On another PMS, we plug in through its API and enrich the picture with data from partners and public sources, optimized for the listing.
Zero setup. Live data, direct-site pixel included.
Connected via API. Data from partners and public sources, optimized for the listing.
PILOT PRICING
$49 per listing per month.
Includes 10 creatives a month, plus a share of media spend. No commission on bookings — the nights we fill are yours, in full. Same principle as SympleHost.
Questions operators ask.
Is this an agency or software?
Both. The AI builds campaigns and proposes budgets; a human account lead reviews every weekly plan before it goes live.
What do I need to get started?
A direct booking site (included on SympleHost) and ad accounts on Meta and Google. We install the pixel and Conversions API.
Do you take a cut of bookings?
No. You pay a per-listing fee plus a share of media spend. Nights we fill are yours in full.
I’m not on SympleHost. Can I still join?
Yes. We connect through your PMS API and complete the picture with partner and public data, optimized for your listing.
How do I see results?
During the pilot, a weekly summary by WhatsApp or email: spend, direct bookings, CAC and occupancy change per listing.
Apply for the pilot.
We’re onboarding 5–10 listings. Tell us where your properties are and we’ll reply within two business days.